Role:
Creative Design
3D Environment
Challenges are just part of this field, always. In this case, we were asked to make a video for a company event, and the real challenge was syncing the 2D with the 3D environment, and keeping that "zen" feeling all the way through the video.
Throughout the process, we had to stay true to Island's brand values, so that at the event, the video would feel like a natural, built-in part of the brand.
Every scene in the video went through countless variations, with close attention to the smallest details. Even though time was tight, it mattered to us to fine-tune each scene, in terms of color and that "zen" feeling, until we landed on results that felt exactly right for the brand.
Credits:
Project Manager: Yasik Muravchik
Creative & 3D Animation: Yasik Muravchik,
Avi Yankovsky, Shahar Levy
2D Design: Island Team
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